In Progress

    Therimax: Tapping into Classic Sounds

    Since its initial release in 2012, niche synthesizer heads have loved the iOS app Therimax, a digitized version of an unusual instrument known for its unique ability to be played without requiring touch! While the original theremin instrument utilizes a magnetic field to create notes and patterns, the digital iOS app allows users a more accessible means to render musical play and fun.

    Nearly a decade later, its founder introduced and challenged me to update the app’s interface according to current iOS best practices and usability standards.

    Opportunity
    How might we elevate the existing user experience of a beloved theremin app to be more aligned with usability best practices and current iOS patterns?
    Outcome
    With the conclusion of three usability studies, I have shared design recommendations to the founder so that he can implement the changes accordingly. After the changes have been made, we will be observing changes in activity to the Therimax iOS app to assess if our design enhancements do elevate the theremin experience.
    My Key Contributions
    Heuristic Evaluation
    Information Architecture
    Competitive Evaluation
    Persona Generation
    Usability Testing
    Affinity Diagram
    Prototyping
    Team
    Founder (also a Developer)

    UX/UI Designer (Myself)
    Tools
    Figma
    Miro
    Timeline
    July 2022 - Present
    3 Months

    INTRO

    As a fellow musician, I greatly appreciated connecting with Josh and learning about his project that he designed, developed, and launched back in 2012. He built Therimax to be versatile with multiple options to create music by using the camera, a hand-held magnet, or the touch screen.

    These options allow for musicians of all skill levels to start gesturally playing sounds with ease. However, its interface needed some tender love and care to update into a more usable, clearer experience.

    HEURISTIC EVALUATION

    What’s the current app experience like?

    To get started, I downloaded the Therimax from the App Store to get a sense of what the existing experience was. Documenting each screen with notes and observations, I evaluated the contents against the general principles for interaction design.

    The following are some of the notable usability issues that I uncovered:

    Two hamburger menus
    Unclear task flows
    Hidden presets impacting sounds
    Color contrast accessibility
    Updated UI needed
    Switching between modes unclear
    Challenges with sound changes
    Confusing feedback for On/Off states

    Moreover, I also identified areas in the information architecture that could be improved to better guide the user through the different areas of the app.

    APP STORE REVIEWS

    What do existing users think?

    After taking a look at the app from a designer’s point of view, I then wondered about the impressions from actual users. While I personally didn’t know of users that actively used Theramix, I thought to direct my attention to the existing reviews in the App Store.

    Based on the reviews, I observed the following pain points:

    The Good

    “It’s fun!”

    “The apps ability to customize has led to serious inspiration”

    "Great to have a Theremin in my pocket"

    Unclear Controls

    The non-touch mode was a “secret bonus” (unclear). 

    People believe Hold Note function is a bug: “Notes get stuck and I don’t know how to turn them off”

    “I wish I could control the pitch and volume at the same time in manual mode”

    Upgrade Issues

    “I can’t change the settings without upgrading”

    “I hate the ads”

    COMPETITIVE ANALYSIS

    What else is out there for comparison?

    Although I had a general understanding of Therimax’s user sentiment, I wanted to supplement the knowledge with comparing and contrasting to the market competition. As a result, I downloaded every theremin app (as well as several other music apps using effects) and conducted a competitive evaluation that noted the following:

    1. How effects/sound changes are applied. Effects are easily accessible to play screen.

    A modal pops up or partially covers screen so you can test out effects
    2. How button functionalities differed.
    Varied, with some very skeuomorphic and some very flat. Combinations of knobs and sliders.
    3. How information is organized.
    Ways of making changes to sound are organized in one place vs scattered in different non-sound change related categories.

    Ways of changing camera mode have their own category and are easily accessible.
    4. How presets of different sounds/settings are used. Presets are in the same place as where you change/apply effects.

    ”Starter” a preset in app shown on left.
    "User/User" is a preset in the app on the right.

    USABILITY TESTING

    Let’s get usable–with some testing

    After gathering extensive contextual information about Therimax’s existing users, its interface feel, and market competition, I conducted three rounds of usability testing using 3 interviewees that have used a theremin to gather overall impressions and gauge difficulty in completing three basic tasks.

    1. Make some sounds in touch mode and change the volume and pitch

    Difficulty: Avg 2.7/5

    “Sound gets stuck”

    -
    Users confused about Auto button

    - Unclear of which direction to move and
    volume change is too subtle

    - “I’d probably play with it for a few minutes but want to change the effects right away”

    2. Apply echo and change the sound quality in another way

    Difficulty: Avg 2.7/5

    User unaware certain effects are already on due to invisible presets

    -“I hit the grey button to turn the effect on (it was already on)”

    -“I can’t change the effect” because the ON switch wasn’t on

    Observations
    - Wants to test sound while applying effects
    - Knobs are hard to adjust
    - Can’t see number while turning
    - Hard to find different ways to change sound quality
    - Keeps accidentally clicking on the "?" icon
    - Got excited to play with it once effects added

    Echo is “On” here by default (due to being in a preset) but doesn’t appear on,

    Portamento is “Off” here but is not much
    different than "On" for other options.

    However, Portamento is “On” in the image above.

    3. Auto Mode (using your hand over the camera)

    Difficulty: Avg 4.7/5

    Users unable to find way start this mode:
    “I give up trying to find it”
    - When using, “out of control” and hard to change the pitch

    - Unclear where to find info or instructions on what to do

    - “Why is this stuff (camera settings) in the Performance section?
    - Users have seen the word “camera” throughout the app at this point, and are still unsure about what the camera has to do with anything.

    This is where you make changes to air mode.

    5. Overall/Other Feedback

    -"I would totally fuck with this.", "Could be a cool noise maker."

    - "I could see wanting to put this through guitar pedals."

    - Seems hard to play with precision

    - Unclear what info/features are in different categories, as people didn’t know what words like “performance” or “synthesizer” would contain.

    Users frustrated and unpleasantly surprised with how they are prompted to upgrade.

    Personifying What I've Learned

    Based on my interviews and usability tests, I created a user persona to represent a typical user's goals and pain points with the app. I used the persona to create user stories and help guide an improved experience.

    Next Steps

    Currently, I am working on creating wireframes and a prototype to test changes to the design with users.

    One great experience with this projects has been learning to use Apple Analytics. Once the app redesign has been developed, I will measure the following KPIs:

    Retention Rate

    To show that the app is being used repeatedly and not just played with once or twice as a novelty.

    Actions per Session

    Has the redesign led to an increase in core features that weren't being used?

    Session Time

    Has the redesign led to users being on the app for longer periods of time?

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